1. They are usually named after a person or given an attractive name
2. They mainly provide for individual sports
3. They offer exclusive memberships which are paid monthly or yearly
4. They are often expensive to join
5. They tend to be plush and luxurious
6. They are aimed at certain groups of people rather than the general public

For example, there are several large chains of health and fitness clubs in Britain which meet all these criteria. David Lloyd Leisure, Cannons, Next Generation, Esporta and Virgin Active clubs would all fit into these criteria. These companies are interested in providing for sports and physical recreation with the aim of making money for the individual or shareholders who have invested their money. As a result their membership fees will be high to attract the more wealthy people. Their facilities will also be more luxurious to attract these types of people and aim to keep them as members.